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Punk Rock HR

Jan 13, 2020

Let’s Fix Work Episode 90:

Today I am joined by Jess Ekstrom, founder of Headbands of Hope and the author of the best-selling book, Chasing the Bright Side: Embrace Optimism, Activate Your Purpose, and Write Your Own Story. If you haven’t guessed already, I'm a naturally cynical podcast host. But I loved my conversation with Jess. Why? Well, Jess gets gritty and honest about her origin story. 

Later in this episode, Jess talks a little bit about what it was like to establish a company that is a for-profit organization with a purpose driven mission. She also shares about the purpose and the process behind writing her new book. So, if you're interested in a conversation offering optimism, hope, and answers the question, “How can the act of service fix work?” this episode of Let’s Fix Work is for you! 

In this episode, you’ll hear:

  1. About Jess’s interesting career journey, her origin story, and how she fixed work for herself
  2. How Headbands of Hope is making a difference, building a legacy, and expanding 
  3. Why she wrote her book, Chasing the Bright Side, and who this book is intended for
  4. Why she believes optimism is not about a mood but rather a strategy. Additionally, Jess shares her and her family’s experience coping with her uncle, Bernie Madoff’s, financial scandal
  5. How the act of service can help someone fix work
  6. Service leadership and the future of work plus how Jess helps people achieve their dream of being up on stage and talking about their passion

Resources from this episode:

Jess’s Website
Jess on LinkedIn
Jess on Instagram
Headbands of Hope
Jess’s book: Chasing the Bright Side
Bernie Madoff’s Niece, Whose Family Lost Nearly Everything, Now Brings ‘Hope’ to Kids With Cancer
Read more from Laurie
Work with Laurie



If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at